Three Things for ANY Retail Small Business

Do you sell products or services to retail customers? Please do these 3 things to get noticed.

<p value="<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">Do you sell products or services to retail customers? (This means you don't sell to businesses.)Do you sell products or services to retail customers? (This means you don’t sell to businesses.)

<p value="<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">We've been doing research in Chester small business, and this issue stands out.We’ve been doing research in Chester small business, and this issue stands out.

<p value="<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">We know time is precious for any new or small business, so you need ways to get noticed that cost almost no time, absolutely no money, and can integrate with what is likely stuff you already do.We know time is precious for any new or small business, so you need ways to get noticed that cost almost no time, absolutely no money, and can integrate with what is likely stuff you already do.

<p value="<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">So if you are a retail business, please do these 3 things to get noticed:So if you are a retail business, please do these 3 things to get noticed:

  1. Get a free website on some host. WordPress (#1 in the market), Wix, Foursquare. Whatever. Anything that’s easy for you or a friend to build. Post a page that says where you are, and what you sell. Post your hours, if appropriate, and contact information. If you offer a discount to first time buyers, post that for sure. This is called a ‘landing page’ in the biz and you need one.
  2. Get your free Google Maps page at business.google.com. When folks look for stuff locally, they start with Google and Google Maps. Post pix of your business activities, hours, contact info, etc. Link this to your landing page. Basic stuff. This lets folks rate you, too, so ask customers to rate you with a small reminder on your business card or flyer or hand-written slip of paper. This will help grow your ‘word-of-mouth’ customer base.
  3. Get a free, dedicated Facebook page for your business. There are LOTS of features there, and you don’t need to spend money on ads until you start getting business. Link this to your landing webpage. Invite all your friends to like the page and respond quickly to questions or comments. As above, ask customers to comment about your service online and always thank folks for commenting.
<p value="<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">We'll talk about more, especially networking, on <a href="http://www.chestermasterminds.com">the show</a>, but please do these things.We’ll talk about more, especially networking, on the show, but please do these things.

Author: Jim

Aerospace engineer, father, husband, sole-proprietor consultant, volunteer, former Early Onset Alzheimer's caregiver, and former school director & failed candidate for PA State Representative.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s